Here's a very interesting brand-artist pairing. Esurance, a direct to consumer auto insurance company, has gone out of their way to advertise for the group Cloud Cult a hyper green body themselves even to the extent to be on a not-for-profit environmental record label, Earthology Records. Pretty nice, I may have to get in touch with them. Even cooler is that Esurance and Cloud Cult are offering 3 free downloads including "Lucky Today" here: http://www.esurance.com/cloudcult/ I am in the hope this is an example of what the future has to offer us in marketing and music and for anything for that matter.
In case the free downloads dissappear:
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